Assefa, Seleshi Girma (ስለሽ ግርማ አሰፋ) is the CEO, Tourism Ethiopia for the Federal Democratic Republic of Ethiopia.

As a CEO, Seleshi is striving to change the sector & enhances the nation’s global market competitiveness. Recently, he has reformed the tourism sector governance structure, establish a tourism fund and put efforts to make Ethiopia a global MICE hub.

He has served as a university professor, works as an advisor for culture & tourism ministers, led the Addis Ababa city tourism & got the exposure of working with international donors.

To ensure sustainability, the CEO envisioned building a pathway to enhance the profitability of tourism business operators and ensure the local community in each tourist destination gets a fair shot.

Seleshi earned a BA degree in Tourism Management /in Gondar Univ./, MBA in international business /in Mekelle Univ./ and MSc in Wildlife Conservation & Ecotourism /Bahirdar Univ./, PGD in Tourism /Salzburg, Austria/ and started university teaching in his very young age.