Tourism Ethiopia has adopted the international travel protocol introduced by the World Travel and Tourism Council (WTTC) that promotes safe travel during the COVID-19 pandemic. The international safety standard help to minimize the risk of exposure to infection. The protocol promotes the wellbeing of tourists during travel starting from the airports all the way to tourist destinations.
Sileshi Girma
Ethiopia
to Restart Tourism
Ethiopia is making the necessary preconditions to reactivate the tourism sector which is hard hit by the COVID-19 pandemic.
Though the country did not close its airports, tourist destinations have been closed as part of the ongoing effort to curb the spread of the virus.
MAIN WORK AREAS OF
TOURISM ETHIOPIA
01
FOSTERING DESTINATION AND PRODUCT DEVELOPMENT
Improving the competitiveness and sustainability of tourism destinations, products and services in Ethiopia through smart and efficient destination planning and management, human resources development,
02
MARKETING ETHIOPIA AS A TOURISM DESTINATION
Improving the image of Ethiopia in the world, contributing to a strong and attractive destination brand, and leading a consistent and coordinated effort to communicate and promote the different destinations and tourism products Ethiopia has to offer
03
TOURISM INVESTMENT PROMOTION
Ethiopia commands a large and untapped potential for the tourism and hospitality business. The increasing number of tourists and the evolving profile of today’s traveler demand a host of new tourism offerings and infrastructure project.
04
Tourism Fund Mobilization & Administration
Mobilize and manage resources to provide Tourism Ethiopia with the necessary funds to effectively carry out its core functions and missions. It also allows the Ethiopian Tourism to depend on its own resources, strengthening ownership and not being solely subjected to government budget support.
